Its a running joke in the BMW community that people put M badges on anything. This was all well and good until BMW got into the game with their “M Editions” of everything under the sun. Back in my day, (yes I sound like a grumpy old man), M cars were special. Everyday non M cars could only get an M sport pack, with a new front bumper, some non M wheels and a few small M badges inside the car.
Enter BMW in recent years. The M235 Sport, the X6 4.0 M Sport and god knows how many other not very special edition M sport cars. The guys in Germany became almost as bad as the 19 year old down the street, with a 1990 318i with 13 different M badges on it while the front wheels don’t match the back and the rear bumper is painted in primer.
I know i may sound like an M snob or whatever term you’d like to use, but seeing as M cars of old only shared 25% of the parts with original car, they were something special. Something you sought out and something you bought with a purpose. Now that an M badge is a box you check on an order sheet for 20 more horsepower a louder exhaust and some special wheels and aero bits, its lost something to me.
M cars had Bespoke motors and some of the best at that. They had suspension bits with M stamped on them and they had different seats, interiors and body panels. Their engine codes started with S and they were head and shoulders above the already great cars BMW made. Its time for BMW to bring M back to its glory and stop slapping badges on cars not worthy of them. Its Time To Make M Great Again!!!